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For those at the crossroads of trying to balance data value and privacy, this web conference teaches the fundamentals of EU General Data Protection Regulation-recommended pseudonymization and how it helps organizations to maximize data utility while increasing accountability, ethics and transparency.
Data drives commerce. It opens up opportunities for businesses to build on a global scale. But those opportunities have brought challenges in data innovation and utility, risk and the privacy of individuals. To date, commerce has experimented with consent to manage these risk and privacy challenges. But consent alone no longer works in many situations; we need to go above and beyond consent by itself. This webinar will look at a complement to consent, a technological application that is a “belt and braces” approach to balancing privacy and data value when consent does not work. Panelists will discuss how to fully maximize data value while maintaining privacy, through the use of GDPR-recommended pseudonymization safeguards, to achieve ethical data use, while maximizing data utility.
Join us for this data privacy education web conference to learn about this and more. You’ll hear from experts in the field about:
+What is the 5th Cookie working group (www.5thCookie.com), and what does it hope to achieve?
+How does the 5th Cookie approach leverage GDPR-recommended pseudonymization?
+How does it enable ethical advertising technology/real-time bidding?
+How to apply GDPR-recommended pseudonymization to other data uses (non-adtech/RTB)?
+What are the benefits of leveraging pseudonymization to enforce risk-based data governance policies?
+What do you gain when you can resolve conflicts between maximizing data value and protecting privacy?
Panelists:
+Paul Comerford, Principal Technology Policy Advisor, ICO UK Data Protection Authority
+Martin Abrams, Executive Director and Chief Strategist, International Accountability Foundation
+Gary LaFever, CEO, Anonos
+Dr. Sachiko Scheuing, CIPP/E, European Privacy Officer and Data Protection Officer, Acxiom
Complying with GDPR, CCPA and emerging state laws requires a good technical and business understanding of ad tech in order to assess relationships with a wide range of partners.
For a deeper dive into the nuts and bolts of ad tech, please join us on Wednesday, April 8th, from 10am – 12pm Eastern Time for a training on data collection methods and business models for tracking, analytics, and advertising. Topics will include: basic ad delivery and reporting, online and mobile platforms and data flows, real-time bidding (RTB), and analytics as well as an overview of the current discussions on the future of ad tech.
Participants will gain an understanding of:
- How browsers work and why default browser settings matter when performing a cookie audit of a website.
- How online advertising works, including the intricacies of real-time bidding and the interplay between the various participants in the ad-ecosystem.
- An overview of the ideas being discussed in response to the phasing out of support for third-party cookies and the working groups and standards efforts to follow to track the post-cookie discussions.
Expert Speakers Include:
- Christy Harris, Director of Technology & Privacy Research, Future of Privacy Forum
- Dr. Rob van Eijk, Managing Director, Europe, Future of Privacy Forum
Please register as soon as possible, as space is limited.
This event will ONLY be live-streamed for remote participation and will be recorded.